Request
A customer emails their salesperson with an order request, free text, attached PDF, or both. The salesperson forwards it to Relay. That's the only step they need to take.
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Your sales team's inbox, working smarter.
From messy order request to validated quote, without the manual work.
Your sales team's inbox, working smarter. From messy order request to validated quote, without the manual work.
B2B orders don't arrive clean
B2B orders don't arrive clean
They arrive as forwarded emails, informal product lists, attached PDFs and last-minute changes. Your sales team reads them, interprets them, re-keys them, and chases the gaps, before an order is even raised.
Relay changes that. It works alongside your sales team, turning unstructured order requests into validated Symphony quotes automatically, accurately, and always with a human in the loop.
VIDEO
VIDEO
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Customer emails Salesperson with order request
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Salesperson forwards to Relay
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Relay processes the email
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Relay sends clarification back to Salesperson (conditional)
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Salesperson replies, Relay resumes
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Relay creates the quote and sends confirmation to Salesperson
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Salesperson reviews and confirms
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Order committed in Symphony
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Customer receives order confirmation
POP is your intelligent, automated B2B order assistant. It acts as a digital bridge between your customers' unstructured communications and your structured Symphony Commerce environment.
Instead of forcing buyers into rigid portals or making your sales team manually rekey data from emails, POP lives where your customers already operate.
POP reads informal emails, deciphers complex PDF purchase orders, and understands messy spreadsheets. It then instantly translates that intent into accurate, validated orders ready for processing in your system.
It is not just an inbox parser; it is a context-aware commerce engine that understands your catalogue, your pricing rules, and your customers' historical buying habits.
Made possible by Maestro, Symphony’s AI powerhouse, POP is intelligent, safe and integrates seamlessly into your existing workflows and ecommerce ecosystem.
Relay handles the complexity so your sales team doesn't have to.
A customer emails their salesperson with an order request, free text, attached PDF, or both. The salesperson forwards it to Relay. That's the only step they need to take.
Relay reads the email and any attachments simultaneously. It identifies the products, resolves SKUs against your live catalogue, and validates the order against stock levels, account pricing, minimum order quantities and delivery rules, automatically.
If something isn't clear, a conflicting quantity, a missing product detail, Relay pauses and asks. One email. One question. The salesperson replies naturally, and Relay picks up where it left off.
Relay creates a Symphony quote and sends a full order confirmation to the salesperson for review. Every line item, the correct account pricing, delivery address and order total, ready to approve or amend.
The salesperson reviews the confirmation and clicks to confirm. The order is committed in Symphony. The customer receives their order confirmation. No re-keying. No back and forth. No delays.
Relay is built for B2B merchants, wholesalers and distributors whose sales teams are spending too much time on order admin and not enough time selling.
If your inbox is flooded with unstructured order requests that need manual interpretation before they can be processed, Relay eliminates the bottleneck and reduces time to dispatch.
Relay frees your salespeople to focus on relationships, negotiation and upselling, not acting as highly paid data entry clerks. They stay in control of every order without being buried in the admin.
If your product lines have complex variants, strict minimum order quantities, or customer-specific pricing tiers, Relay ensures every order is validated against your business rules before it reaches your warehouse.
Relay is built for B2B merchants, wholesalers and distributors whose sales teams are spending too much time on order admin and not enough time selling.
If your inbox is flooded with unstructured order requests that need manual interpretation before they can be processed, Relay eliminates the bottleneck and reduces time to dispatch.
Relay frees your salespeople to focus on relationships, negotiation and upselling, not acting as highly paid data entry clerks. They stay in control of every order without being buried in the admin.
If your product lines have complex variants, strict minimum order quantities, or customer-specific pricing tiers, Relay ensures every order is validated against your business rules before it reaches your warehouse.
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A step-by-step adoption model designed specifically for first-time adopters
Everything your sales team used to do manually, handled automatically.
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Relay works the way your customers already buy and the way your sales team already works, with the speed, accuracy and traceability that B2B commerce demands.