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Case Study
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B2B2X
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R K Wholesale
The challenge
In this case study, we'll uncover some insights into how Symphony Commerce revolutionised their website, enabling Tower Housewares to stay ahead of the curve and capitalise on emerging opportunities, all with the fastest time to value.
Poor Data Integrity
Tower Housewares embarked on their ecommerce journey utilising both Magento and Shopify, yet soon encountered a great number of challenges. These hurdles significantly impeded their ability to seamlessly integrate custom solutions and obstructed their capacity for sustainable growth.
Inventory Mismanagement
Mismanagement of inventory led to instances of both overselling and underselling products, characterised by rapid stock fluctuations, ultimately compromising customer satisfaction. Alongside this, their scattered data management system and reliance on developers for modifications hampered in-house management efficiency and online performance.
Technical and Design Inflexibility
Persistent issues with a lack of design flexibility and slow technical adjustments left the team consistently trailing behind competitors, heightening their need for a comprehensive solution. They needed to implement measures to enable them to regain lost ground and secure their position in the market.
The solution
Discover how Symphony Commerce provided Tower Housewares the platform to scale.
Full Website Migration & Design Overhaul
Tower Housewares underwent a complete website migration, including a detailed project solution by our in-house Customer Success & Implementations team. This ensured seamless integration of custom solutions and enhanced data visibility in customer accounts. Additionally, BlockLab facilitated swift content management and SEO control, enhancing marketing effectiveness.
StockPort™ Implementation
The implementation of StockPort™ provided Tower Housewares with one centralised and flexible data management system, addressing inventory mismanagement issues. This removed overselling and underselling instances, improving customer satisfaction and gave stability for the company to grow.
Simplified API & Custom Integrations
Symphony Commerce' API integration empowered Tower Housewares' team with self-sufficiency in syncing order and customer information across systems. Simplified custom integrations, without developer assistance, facilitated quick platform integration, boosting operational efficiency. Along with this, they received in-house training and ongoing support giving them confidence to adapt and test new innovative ideas.
Rod Burrows - Marketing Director at Tower Housewares
The results / impact
Since launching on Symphony Commerce, Tower Housewares have experienced remarkable success across the platform.
Within just 7 months, Symphony Commerce' seamless implementation and support transformed Tower Housewares ecommerce ecosystem. In addition, they've achieved record sales and stability, paving the way for a future-proof business that can comfortably scale at speed. With overall traffic up 88% from organic search, they now have fully indexable pages, reaching more customers than ever before.
Conclusion
Moving forward, Tower Housewares will continue to work closely with Customer Success, leaning on the team for expert support throughout the evolution of their new platform.
As consumer preferences evolve and the online market continues to expand, Tower Housewares recognised the importance of adapting to keep pace with this growth. Symphony Commerce remains deeply committed to customer success, and with Tower Housewares' ambition to grow, Symphony Commerce is confident to lead the way in ecommerce evolution.
Rod Burrows - Marketing Director at Tower Housewares
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