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Modernising a Century of Heritage:
Tower Housewares is an iconic British brand with over 100 years of history, recognised as a leading manufacturer of high-quality kitchen and household appliances. Previously operating on a fragmented setup across Magento and Shopify, the brand faced significant technical roadblocks, including inventory mismanagement, poor data integrity, and a lack of design flexibility. In 2023, Tower partnered with Symphony Commerce to consolidate their operations into a unified, high-performance ecosystem.
Modernising a Century of Heritage:
Tower Housewares is an iconic British brand with over 100 years of history, recognised as a leading manufacturer of high-quality kitchen and household appliances. Previously operating on a fragmented setup across Magento and Shopify, the brand faced significant technical roadblocks, including inventory mismanagement, poor data integrity, and a lack of design flexibility. In 2023, Tower partnered with Symphony Commerce to consolidate their operations into a unified, high-performance ecosystem.
In this case study, we'll uncover some insights into how Symphony Commerce revolutionised their website, enabling Tower Housewares to stay ahead of the curve and capitalise on emerging opportunities, all with the fastest time to value.
The British-owned, everyday kitchen essentials brand.
Tower Housewares embarked on their ecommerce journey utilising both Magento and Shopify, yet soon encountered a great number of challenges. These hurdles significantly impeded their ability to seamlessly integrate custom solutions and obstructed their capacity for sustainable growth.
Mismanagement of inventory led to instances of both overselling and underselling products, characterised by rapid stock fluctuations, ultimately compromising customer satisfaction. Alongside this, their scattered data management system and reliance on developers for modifications hampered in-house management efficiency and online performance.
Persistent issues with a lack of design flexibility and slow technical adjustments left the team consistently trailing behind competitors, heightening their need for a comprehensive solution. They needed to implement measures to enable them to regain lost ground and secure their position in the market.
Poor Data Integrity
Tower Housewares embarked on their ecommerce journey utilising both Magento and Shopify, yet soon encountered a great number of challenges. These hurdles significantly impeded their ability to seamlessly integrate custom solutions and obstructed their capacity for sustainable growth.
Inventory Mismanagement
Mismanagement of inventory led to instances of both overselling and underselling products, characterised by rapid stock fluctuations, ultimately compromising customer satisfaction. Alongside this, their scattered data management system and reliance on developers for modifications hampered in-house management efficiency and online performance.
Technical and Design Inflexibility
Persistent issues with a lack of design flexibility and slow technical adjustments left the team consistently trailing behind competitors, heightening their need for a comprehensive solution. They needed to implement measures to enable them to regain lost ground and secure their position in the market.
"We have seen significant growth in our e-commerce business across multiple branded websites through our partnership with Symphony Commerce."
Rod Burrows - Marketing Director at Tower Housewares
The key components of the implementation included:
The key components of the implementation included:
Discover how Symphony Commerce provided Tower Housewares the platform to scale.
Tower migrated with a bespoke solution from our Success team, ensuring seamless data visibility. BlockLab now enables swift content management and SEO control to boost marketing effectiveness.
By implementing StockPort™, Tower resolved inventory issues and removed overselling risks. This centralised system boosted customer satisfaction and created a stable foundation for scale.
Symphony’s API gave Tower self-sufficiency to sync data without developers, boosting efficiency. In-house training and support now give the team confidence to adapt and test new innovations.
Tower migrated with a bespoke solution from our Success team, ensuring seamless data visibility. BlockLab now enables swift content management and SEO control to boost marketing effectiveness.
By implementing StockPort™, Tower resolved inventory issues and removed overselling risks. This centralised system boosted customer satisfaction and created a stable foundation for scale.
Symphony’s API gave Tower self-sufficiency to sync data without developers, boosting efficiency. In-house training and support now give the team confidence to adapt and test new innovations.
"The platform is reliable and with a great user experience. At the same time the Symphony Commerce team are flexible enough to meet our bespoke trading needs."
Rod Burrows - Marketing Director at Tower Housewares
Since launching on Symphony Commerce, Tower Housewares have experienced remarkable success across the platform.
Moving forward, Tower will continue to work closely with Customer Success, leaning on the team for expert support throughout the evolution of their new platform.
88% increase in organic search traffic through fully indexable page architecture.
Transformed ecommerce ecosystem delivered within a seamless seven-month implementation.
Record-breaking sales and stability achieved since migrating to the platform.
Future-proofed operations designed to support rapid scaling and long-term growth.
Enhanced market reach by connecting with more customers than ever before.
88% increase in organic search traffic through fully indexable page architecture.
Transformed ecommerce ecosystem delivered within a seamless seven-month implementation.
Record-breaking sales and stability achieved since migrating to the platform.
Future-proofed operations designed to support rapid scaling and long-term growth.
Enhanced market reach by connecting with more customers than ever before.
Partnerships that power ecommerce without compromise.
