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Case Study

B2B2X

R K Wholesale

Tower Housewares overall traffic
up 88%

 
 
screenshot of tower housewares homepage
 

The challenge

In this case study, we'll uncover some insights into how Symphony Commerce revolutionised their website, enabling Tower Housewares to stay ahead of the curve and capitalise on emerging opportunities, all with the fastest time to value.

The British-owned, everyday kitchen essentials brand

Poor Data Integrity

Tower Housewares embarked on their ecommerce journey utilising both Magento and Shopify, yet soon encountered a great number of challenges. These hurdles significantly impeded their ability to seamlessly integrate custom solutions and obstructed their capacity for sustainable growth.

Inventory Mismanagement

Mismanagement of inventory led to instances of both overselling and underselling products, characterised by rapid stock fluctuations, ultimately compromising customer satisfaction. Alongside this, their scattered data management system and reliance on developers for modifications hampered in-house management efficiency and online performance.

Technical and Design Inflexibility

Persistent issues with a lack of design flexibility and slow technical adjustments left the team consistently trailing behind competitors, heightening their need for a comprehensive solution. They needed to implement measures to enable them to regain lost ground and secure their position in the market.

 
 

The solution

Discover how Symphony Commerce provided Tower Housewares the platform to scale.

The key components of the implementation included:

Full Website Migration & Design Overhaul

Tower Housewares underwent a complete website migration, including a detailed project solution by our in-house Customer Success & Implementations team. This ensured seamless integration of custom solutions and enhanced data visibility in customer accounts. Additionally, BlockLab facilitated swift content management and SEO control, enhancing marketing effectiveness.

StockPort™ Implementation

The implementation of StockPort™ provided Tower Housewares with one centralised and flexible data management system, addressing inventory mismanagement issues. This removed overselling and underselling instances, improving customer satisfaction and gave stability for the company to grow.

Simplified API & Custom Integrations

Symphony Commerce' API integration empowered Tower Housewares' team with self-sufficiency in syncing order and customer information across systems. Simplified custom integrations, without developer assistance, facilitated quick platform integration, boosting operational efficiency. Along with this, they received in-house training and ongoing support giving them confidence to adapt and test new innovative ideas.

 
 
 
"We have seen significant growth in our e-commerce business across multiple branded websites through our partnership with Symphony Commerce."

Rod Burrows - Marketing Director at Tower Housewares

 
 

The results / impact

Since launching on Symphony Commerce, Tower Housewares have experienced remarkable success across the platform.

Overall traffic up 88% from organic search

Within just 7 months, Symphony Commerce' seamless implementation and support transformed Tower Housewares ecommerce ecosystem. In addition, they've achieved record sales and stability, paving the way for a future-proof business that can comfortably scale at speed. With overall traffic up 88% from organic search, they now have fully indexable pages, reaching more customers than ever before.

 
screenshot-of-tower-housewares_category-page.png
 
 

Conclusion

Moving forward, Tower Housewares will continue to work closely with Customer Success, leaning on the team for expert support throughout the evolution of their new platform.

Elevate your digital commerce

As consumer preferences evolve and the online market continues to expand, Tower Housewares recognised the importance of adapting to keep pace with this growth. Symphony Commerce remains deeply committed to customer success, and with Tower Housewares' ambition to grow, Symphony Commerce is confident to lead the way in ecommerce evolution.

 
 
 
"The platform is reliable and with a great user experience. At the same time the Symphony Commerce team are flexible enough to meet our bespoke trading needs."

Rod Burrows - Marketing Director at Tower Housewares

 
 

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