Case Study

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B2C

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GSC Computers

Case Study

•

B2C

Building for Power and Performance: How GSC Computers Achieved 950% Ecommerce Growth with Symphony Commerce

Screenshot of the GSC Computers Website Homepage

Introduction: From Manual Processes to Scalable B2B Success

GSC Computers, a specialist retailer in custom‑built PCs and high‑performance computer hardware, migrated to Symphony Commerce in 2021 after outgrowing the capabilities of their previous PrestaShop platform.

Since launching with Symphony Commerce, GSC Computers has achieved more than 950% growth in online revenue, with their ecommerce platform now serving as the foundation for their business strategy and expansion into new markets.

The challenge

As their customer base expanded and demand for bespoke PC builds increased, GSC needed a flexible, scalable ecommerce solution that could handle complex product data, automate inventory management, and deliver a premium online experience worthy of their brand.

Before moving to Symphony Commerce, GSC Computers faced several critical obstacles that prevented them from scaling effectively:

Rigid Platform Constraints

PrestaShop’s structure made it difficult to add advanced functionality or customise key workflows to meet evolving customer needs.

Limited Customisation Options

GSC wanted to build a Custom PC Configurator, enabling customers to design and price their own PCs using compatible components which is something their old platform simply couldn’t support.

Template Restrictions and Design Limits

Fixed layouts made it challenging to create an experience that matched GSC’s technical audience or showcase products in a dynamic, visually engaging way.

Manual Stock Updates

Without live supplier feeds, stock levels were managed manually leading to time‑consuming admin, occasional inaccuracies, and potential overselling.

Clunky Order Management

Customer updates, order statuses, and communication workflows were manual and inefficient, lacking the automation required to deliver a professional, seamless experience.

On the platform, results and partnership:

"Symphony Commerce has completely transformed our online business. The flexibility of the platform has allowed us to build exactly what we needed from a custom PC builder to automated stock feeds.

What impressed us most was the responsiveness and understanding of the Symphony Commerce team. They don’t just deliver software; they deliver a partnership. Every time we needed to evolve the site or fine‑tune a feature, they were proactive, fast, and genuinely invested in our success."

Gary Conaughty - Founder at GSC Computers

The Expansion

Following the success of their UK site, GSC Computers launched a dedicated Irish storefront using Symphony’s real time store orchestration platform Tempus enabling multi‑region operations from a single backend.

Tempus from Symphony Commerce provides a single source of truth for all data, automatically syncing product, pricing, stock, and order information across sites.

Expansion: Multi‑Site Commerce Powered by Symphony Tempus

Centralised Data Management

Manage product content, pricing, and stock once, with instant updates across all sites.

Real‑Time Consistency

Ensure customers in the UK and Ireland always see accurate availability and pricing.

Unified Order Processing

Orders from both regions flow into one system for efficient fulfilment and reporting.

This real‑time orchestration has transformed GSC’s cross‑border operations, allowing the business to expand confidently without adding unnecessary complexity.

Screenshot of the GSC Computers Website Product Page

On scalability and innovation:

"We’ve gone from a single online store to a multi‑region operation with real‑time data sync and automated order handling thanks to Symphony’s Tempus platform. It’s the technology that keeps everything connected across our UK and Irish sites, ensuring consistency, control, and confidence as we grow. Symphony Commerce has given us the foundation to keep scaling without limits."

Gary Conaughty - Founder at GSC Computers

The results / impact

Symphony Commerce has given GSC the agility, automation, and design flexibility to evolve at the pace of technology and the confidence to continue innovating.

Since migrating to Symphony Commerce, GSC Computers has:

Outcome: 950% Online Revenue Growth and Counting

Achieved over 950% growth in online revenue

Eliminated manual stock and order management

Introduced a bespoke Custom PC Builder that drives higher engagement and conversion

Expanded into new markets with automated, multi‑site functionality

Built a scalable digital ecosystem ready for continued growth

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