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Mobile
Desktop
Mobile
Sixfold Growth:
Building Plastics Online is a nationwide distributor of plastic building products, including fascia, soffit, guttering, cladding, polycarbonate roofing, and more. With over 300 click-and-collect locations across the UK, the business needed a robust and scalable ecommerce solution to match its operational growth.
Sixfold Growth:
Building Plastics Online is a nationwide distributor of plastic building products, including fascia, soffit, guttering, cladding, polycarbonate roofing, and more. With over 300 click-and-collect locations across the UK, the business needed a robust and scalable ecommerce solution to match its operational growth.
After encountering growing limitations with their previous EKM platform - hindered by an outdated backend, basic feature set, and poor customer support - Building Plastics Online made the strategic decision to migrate ecommerce platform to Symphony.
Before migrating to Symphony Commerce, Building Plastics Online faced several critical challenges that limited their ability to grow and serve their customers effectively:
The EKM platform lacked the modern capabilities needed to support a high-volume, multi-location ecommerce operation.
Managing thousands of SKUs and a broad product offering was inefficient and inflexible.
Limited access to ecommerce guidance made it difficult to optimise the site or drive growth.
Handling over 300 click-and-collect locations was a major logistical challenge due to platform constraints.
Outdated Technology
The EKM platform lacked the modern capabilities needed to support a high-volume, multi-location ecommerce operation.
Limited Features
Managing thousands of SKUs and a broad product offering was inefficient and inflexible.
Poor Customer Support & Lack of Expertise
Limited access to ecommerce guidance made it difficult to optimise the site or drive growth.
Inflexible Delivery Options
Handling over 300 click-and-collect locations was a major logistical challenge due to platform constraints.
"Symphony has transformed the way we do business online. The platform is robust, easy to use, and has allowed us to scale quickly while offering a much better experience to our customers. We couldn’t be happier with the results."
Anthony O’Sullivan - Managing Director at Building Plastics Online
Key enhancements included:
Key enhancements included:
Partnering with Symphony empowered Building Plastics Online with a future-ready ecommerce ecosystem tailored to their unique needs.
A robust system built to efficiently handle thousands of SKUs, with a seamless and intuitive interface for customers.
Customers can now easily select from over 300 nationwide pickup locations, streamlining purchase processes.
Support for major payment methods including credit/debit cards, Apple Pay, Google Pay, PayPal, and Klarna.
With over 100,000 orders processed, the platform has scaled effortlessly to match business growth.
Symphony has provided ongoing strategic support, helping to improve visibility, drive customer acquisition, and ensure reliable site performance - enabling the team to focus on expanding their reach.
A robust system built to efficiently handle thousands of SKUs, with a seamless and intuitive interface for customers.
With over 100,000 orders processed, the platform has scaled effortlessly to match business growth.
Customers can now easily select from over 300 nationwide pickup locations, streamlining purchase processes.
Symphony has provided ongoing strategic support, helping to improve visibility, drive customer acquisition, and ensure reliable site performance - enabling the team to focus on expanding their reach.
Support for major payment methods including credit/debit cards, Apple Pay, Google Pay, PayPal, and Klarna.
Since migrating to Symphony, Building Plastics Online experienced significant results.
Ecommerce turnover is now six times higher than on their previous platform.
Operations have become more efficient and scalable.
The customer experience has been significantly improved across product discovery, checkout, and fulfilment.
Expanded into B2C with ease.
Enhanced B2B workflows and customer experiences.
Automated fulfilment with Cin7 integration.
Partnerships that power ecommerce without compromise.
