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Case Study

B2B

BUILDING PLASTICS ONLINE

How Building Plastics Online Scaled Their Ecommerce Operations

 
screenshot of Building Plastics Online homepage
 

The challenge

With over 300 click-and-collect locations across the UK, the business needed a robust and scalable ecommerce solution to match its operational growth.

After encountering growing limitations with their previous EKM platform - hindered by an outdated backend, basic feature set, and poor customer support - Building Plastics Online made the strategic decision to migrate ecommerce platform to Symphony.

Before migrating to Symphony Commerce, Building Plastics Online faced several critical challenges that limited their ability to grow and serve their customers effectively:

Outdated Technology

The EKM platform lacked the modern capabilities needed to support a high-volume, multi-location ecommerce operation.

Limited Features

Managing thousands of SKUs and a broad product offering was inefficient and inflexible.

Poor Customer Support & Lack of Expertise

Limited access to ecommerce guidance made it difficult to optimise the site or drive growth.

Inflexible Delivery Options

Handling over 300 click-and-collect locations was a major logistical challenge due to platform constraints.

 
 

The solution

Partnering with Symphony empowered Building Plastics Online with a future-ready ecommerce ecosystem tailored to their unique needs.

Key enhancements included:

Modernised Ecommerce Platform

A robust system built to efficiently handle thousands of SKUs, with a seamless and intuitive interface for customers.

Scalable Click-and-Collect Functionality

Customers can now easily select from over 300 nationwide pickup locations, streamlining purchase processes.

Advanced Online Payments Integrations

Support for major payment methods including credit/debit cards, Apple Pay, Google Pay, PayPal, and Klarna.

Boosted Operational Efficiency

With over 100,000 orders processed, the platform has scaled effortlessly to match business growth.

Improved Support and Stability

Symphony has provided ongoing strategic support, helping to improve visibility, drive customer acquisition, and ensure reliable site performance - enabling the team to focus on expanding their reach.

 
 
"Symphony has transformed the way we do business online. The platform is robust, easy to use, and has allowed us to scale quickly while offering a much better experience to our customers. We couldn’t be happier with the results."

Anthony O’Sullivan - Managing Director at Building Plastics Online

 
 

The results / impact

Since migrating to Symphony, Building Plastics Online experienced significant results.

The new ecommerce platform has driven a sixfold increase in turnover, enabled more efficient and scalable operations, and significantly elevated the customer experience across product discovery, checkout, and fulfilment.

 
screenshot of Building Plastics Online product page
 
 

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