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Mobile
Desktop
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Case Study
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B2B
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AV RETAILER
Case Study
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B2B
One of the UK’s leading online retailers of audio-visual equipment has been delivering high-quality AV solutions for over two decades. Originally focused on projector spares, the business has grown into a major reseller and installer of AV equipment - now offering more than 40,000 products to trade and retail customers alike.
As the company scaled, so did its ecommerce requirements. To support further growth, they needed a more flexible, reliable, and data-driven ecommerce platform that could support mobile users, streamline fulfilment, and improve integration with backend systems.
The challenge
In 2023, they made the strategic decision to migrate ecommerce platforms from Visualsoft to Symphony Commerce - a move that has resulted in a 42% increase in ecommerce revenue compared to January 2024, while significantly boosting operational efficiency and customer experience.
Limited Functionality and Reliability
The previous platform lacked the flexibility and robustness needed to support a growing, complex product catalogue.
Salesforce Integration & Stock Sync Issues
Without real-time stock updates, the business experienced overselling and time-consuming manual corrections.
Mobile Optimisation and Design Consistency
The platform struggled with responsive design, leading to inconsistent experiences and delays in deploying changes.
B2B Account Management Constraints
Essential features like personalised pricing and streamlined account management were missing.
Manual Fulfilment and Returns
Order processing and returns required excessive manual intervention, slowing down the operation.
Competitive Pricing Challenges
The team lacked efficient tools to implement daily pricing updates - crucial in a fast-moving sector.
Managing Director
The solution
After migrating to Symphony Commerce, the company unlocked a suite of tools built to address both immediate pain points and long-term strategic goals:
Enhanced Reliability and Scalability
The robust ecommerce platform improved uptime and overall site performance, supporting future growth.
Real-Time Salesforce Integration & Stock Sync
Fully integrated inventory management eliminated overselling and improved order accuracy.
Responsive, Brand-Aligned Design
A modern, mobile-optimised website ensured a consistent experience across devices and channels.
Advanced B2B Features
The introduction of account-level pricing and customer-specific access improved service for trade clients.
Automated Order Management
Streamlined workflows reduced manual input, accelerating fulfilment and simplifying returns.
Dynamic Pricing Capabilities
Integrated tools allowed the business to respond faster to market conditions with real-time pricing updates.
The results / impact
The migration to Symphony led to a 42% increase in revenue and the creation of a scalable ecommerce foundation.
A 42% increase in ecommerce revenue compared to January 2024
Improved efficiency across order processing and returns
A vastly enhanced customer experience for both B2B and B2C audiences
A scalable platform ready to support future digital initiatives and continued expansion
Partnerships that power ecommerce without compromise.
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