Desktop
Mobile
Desktop
Mobile
In Perfect Sync:
One of the UK’s leading online retailers of audio-visual equipment has been delivering high-quality AV solutions for over two decades. Originally focused on projector spares, the business has grown into a major reseller and installer of AV equipment - now offering more than 40,000 products to trade and retail customers alike. As the company scaled, so did its ecommerce requirements. To support further growth, they needed a more flexible, reliable, and data-driven ecommerce platform that could support mobile users, streamline fulfilment, and improve integration with backend systems.
In Perfect Sync:
One of the UK’s leading online retailers of audio-visual equipment has been delivering high-quality AV solutions for over two decades. Originally focused on projector spares, the business has grown into a major reseller and installer of AV equipment - now offering more than 40,000 products to trade and retail customers alike. As the company scaled, so did its ecommerce requirements. To support further growth, they needed a more flexible, reliable, and data-driven ecommerce platform that could support mobile users, streamline fulfilment, and improve integration with backend systems.
In 2023, they made the strategic decision to migrate ecommerce platforms from Visualsoft to Symphony Commerce - a move that has resulted in a 42% increase in ecommerce revenue compared to January 2024, while significantly boosting operational efficiency and customer experience.
Before the transition, the business faced several limitations that were holding back performance and scalability:
The previous platform lacked the flexibility and robustness needed to support a growing, complex product catalogue.
Without real-time stock updates, the business experienced overselling and time-consuming manual corrections.
The platform struggled with responsive design, leading to inconsistent experiences and delays in deploying changes.
Essential features like personalised pricing and streamlined account management were missing.
Order processing and returns required excessive manual intervention, slowing down the operation.
The team lacked efficient tools to implement daily pricing updates - crucial in a fast-moving sector.
Limited Functionality and Reliability
The previous platform lacked the flexibility and robustness needed to support a growing, complex product catalogue.
Salesforce Integration & Stock Sync Issues
Without real-time stock updates, the business experienced overselling and time-consuming manual corrections.
Mobile Optimisation and Design Consistency
The platform struggled with responsive design, leading to inconsistent experiences and delays in deploying changes.
B2B Account Management Constraints
Essential features like personalised pricing and streamlined account management were missing.
Manual Fulfilment and Returns
Order processing and returns required excessive manual intervention, slowing down the operation.
Competitive Pricing Challenges
The team lacked efficient tools to implement daily pricing updates - crucial in a fast-moving sector.
"Migrating to Symphony Commerce has been a game-changer for our business. The platform is reliable, feature-rich, and gives us the flexibility we need to scale."
Managing Director
The Symphony Commerce Solution: A Future-Ready Ecommerce Ecosystem
The Symphony Commerce Solution: A Future-Ready Ecommerce Ecosystem
After migrating to Symphony Commerce, the company unlocked a suite of tools built to address both immediate pain points and long-term strategic goals:
The robust ecommerce platform improved uptime and overall site performance, supporting future growth.
Fully integrated inventory management eliminated overselling and improved order accuracy.
A modern, mobile-optimised website ensured a consistent experience across devices and channels.
The introduction of account-level pricing and customer-specific access improved service for trade clients.
Streamlined workflows reduced manual input, accelerating fulfilment and simplifying returns.
Integrated tools allowed the business to respond faster to market conditions with real-time pricing updates.
The robust ecommerce platform improved uptime and overall site performance, supporting future growth.
The introduction of account-level pricing and customer-specific access improved service for trade clients.
Fully integrated inventory management eliminated overselling and improved order accuracy.
Streamlined workflows reduced manual input, accelerating fulfilment and simplifying returns.
A modern, mobile-optimised website ensured a consistent experience across devices and channels.
Integrated tools allowed the business to respond faster to market conditions with real-time pricing updates.
"Our ecommerce revenue growth speaks for itself, and we’re now better equipped to serve our customers efficiently."
Managing Director
The migration to Symphony led to a 42% increase in revenue and the creation of a scalable ecommerce foundation.
Since migrating ecommerce platforms to Symphony Commerce, the company has seen:
A 42% increase in ecommerce revenue compared to January 2024.
Improved efficiency across order processing and returns.
A vastly enhanced customer experience for both B2B and B2C audiences.
A scalable platform ready to support future digital initiatives and continued expansion.
A 42% increase in ecommerce revenue compared to January 2024.
Improved efficiency across order processing and returns.
A vastly enhanced customer experience for both B2B and B2C audiences.
A scalable platform ready to support future digital initiatives and continued expansion.
Partnerships that power ecommerce without compromise.
