Desktop
Mobile
Desktop
Mobile
Sana may look great on the surface, but behind the sleek UI lies a frustrating tangle of rigid logic, poor adaptability, and unreliable support.
From double-handling data to integration struggles, B2B teams are finding out the hard way that Sana was never built to handle true complexity.
Symphony Commerce is different.
We’re built specifically for manufacturers, distributors, and sophisticated B2B sellers, with the tools, support, and flexibility needed to grow.
Sana may look great on the surface, but behind the sleek UI lies a frustrating tangle of rigid logic, poor adaptability, and unreliable support.
From double-handling data to integration struggles, B2B teams are finding out the hard way that Sana was never built to handle true complexity.
Symphony Commerce is different.
We’re built specifically for manufacturers, distributors, and sophisticated B2B sellers, with the tools, support, and flexibility needed to grow.
A platform designed entirely for B2B complexity
ERP, CRM, and fulfilment integrations that actually work
UK-based support you can reach without chasing
A configurable foundation that adapts to your business, not the other way around
ERP, CRM, and fulfilment integrations that actually work
A platform designed entirely for B2B complexity
UK-based support you can reach without chasing
A configurable foundation that adapts to your business, not the other way around
Side-by-side:
Feature | Symphony Commerce | Sana Commerce |
Feature | Symphony Commerce | Sana Commerce |
| B2B Core | Purpose-built for complex B2B operations | Limited adaptability to real enterprise workflows |
| Feature Delivery | Handles pricing, fulfilment, personalisation natively | Double work, limited shipping logic, fragile configuration |
| Customisation | Configured by product and ops without dev bottlenecks | Difficult to tailor, often requires workarounds |
| ERP/CRM Integration | Tailored per client using flexible tech | Basic ERP connectivity, not built for complexity |
| Support | UK-based team, direct access, no delays | Frequent slow support, poor-quality documentation |
| B2B Core | Purpose-built for complex B2B operations | Limited adaptability to real enterprise workflows |
| Feature Depth | Handles pricing, fulfilment, personalisation natively | Double work, limited shipping logic, fragile configuration |
| Customisation | Configured by product and ops without dev bottlenecks | Difficult to tailor, often requires workarounds |
| ERP/CRM Integration | Tailored per client using flexible tech | Basic ERP connectivity, not built for complexity |
| Support | UK-based team, direct access, no delays | Frequent slow support, poor-quality documentation |
Negotiate pricing structures, discounts and terms with full visibility and control.
Real-time inventory sync across depots, regions or warehouse groups.
Each integration is uniquely tailored to match your workflows and logic.
No guesswork. No shallow articles.
Just answers, fast.
Support for configurable products and customer-specific catalogues with no limitations.
Custom views, rules and logic per customer or group - fully supported out of the box.
Predictive search, wishlists, product comparison, pop-ups and promotions - all included.
Empower your team to change, test and optimise without raising a dev ticket.
The design is polished, but many B2B teams report it struggles to deliver where it matters - performance, flexibility and post-launch support.
Seamless integration with
When your platform needs urgent attention, chasing down slow ticket responses isn't good enough.
Sana users have reported consistent issues with poor documentation, long response times, and disconnected aftercare.
At Symphony, support doesn’t vanish after go-live. You get named contacts, UK-based response, and hands-on help whenever you need it. Escalation isn’t a form. It’s a phone call.
"SANA is not vet adaptable for our business. The system creates lots of double work and makes shipping difficult for our customers."
Gartner Peer Review 2024
"A poor aftersales after a good introduction conversation."
Reviewer, IT Function, Manufacturing Industry, 50M to 250M USD
"Symphony has transformed the way we do business online... we couldn’t be happier with the results."
Anthony O’Sullivan - Managing Director at Building Plastics Online
"The platform is flexible, reliable, and user-friendly... the growth we’ve experienced speaks for itself."
Mike Storey - Director at UK Flat Roofing
"We've seen significant growth across multiple branded websites through our partnership with Symphony."
Rod Burrows - Marketing Director at Tower Housewares
Symphony handles real B2B needs out of the box - without bolt-ons, dev queues or two-year replatform cycles. Our platform adapts to your logic, integrates cleanly with your stack, and delivers a support experience designed for scale.
Sana wasn’t built for the kind of B2B you’re running. Symphony was.
We’re not just another ecommerce platform. We’re your product partner, your integration engine and your long-term support team - all in one.
And see why B2B businesses are switching to Symphony for good.
