Desktop
Mobile
Desktop
Mobile
If seamless digital orchestration sounds like music to your ears,
it’s time to choose Symphony.
If seamless digital orchestration sounds like music to your ears, it’s time to choose Symphony.
Sana may look great on the surface, but behind the sleek UI lies a frustrating tangle of rigid logic, poor adaptability, and unreliable support.
From double-handling data to integration struggles, B2B teams are finding out the hard way that Sana was never built to handle true complexity.
We’re built specifically for manufacturers, distributors, and sophisticated B2B sellers, with the tools, support, and flexibility needed to grow.
We build for forward momentum: commercial logic that works, integrations that empower, and support that actually supports.
A discounting engine that is a commercial liability: rigid, clunky, and disconnected from real business logic. Pricing rules break. Promotions don’t stack. And your finance team ends up firefighting the fallout.
Integrations that are technically “connected” but practically useless. Core data points get dropped, workflows fall apart, and your ops team is left endlessly stitching together workarounds.
“Upgrade” to their cloud platform, sold as a leap forward, but for most businesses, it’s been a step back. Missing features. Lost functionality. Increased frustration.
A platform designed entirely for B2B complexity
ERP, CRM, and fulfilment integrations that actually work
UK-based support you can reach without chasing
A configurable foundation that adapts to your business, not the other way around
ERP, CRM, and fulfilment integrations that actually work
A configurable foundation that adapts to your business, not the other way around
UK-based support you can reach without chasing
A platform designed entirely for B2B complexity
Side-by-side:
Feature | Symphony Commerce | Sana Commerce |
Feature | Symphony Commerce | Sana Commerce |
| B2B Core | Purpose-built for complex B2B operations | Limited adaptability to real enterprise workflows |
| Feature Delivery | Handles pricing, fulfilment, personalisation natively | Double work, limited shipping logic, fragile configuration |
| Customisation | Configured by product and ops without dev bottlenecks | Difficult to tailor, often requires workarounds |
| ERP/CRM Integration | Tailored per client using flexible tech | Basic ERP connectivity, not built for complexity |
| Support | UK-based team, direct access, no delays | Frequent slow support, poor-quality documentation |
| B2B Core | Purpose-built for complex B2B operations | Limited adaptability to real enterprise workflows |
| Feature Depth | Handles pricing, fulfilment, personalisation natively | Double work, limited shipping logic, fragile configuration |
| Customisation | Configured by product and ops without dev bottlenecks | Difficult to tailor, often requires workarounds |
| ERP/CRM Integration | Tailored per client using flexible tech | Basic ERP connectivity, not built for complexity |
| Support | UK-based team, direct access, no delays | Frequent slow support, poor-quality documentation |
Negotiate pricing structures, discounts and terms with full visibility and control.
Real-time inventory sync across depots, regions or warehouse groups.
Each integration is uniquely tailored to match your workflows and logic.
No guesswork. No shallow articles.
Just answers, fast.
Support for configurable products and customer-specific catalogues with no limitations.
Custom views, rules and logic per customer or group - fully supported out of the box.
Predictive search, wishlists, product comparison, pop-ups and promotions - all included.
Empower your team to change, test and optimise without raising a dev ticket.
Seamless integration with
When your platform needs urgent attention, chasing down slow ticket responses isn't good enough.
Sana users have reported consistent issues with poor documentation, long response times, and disconnected aftercare.
At Symphony, support doesn’t vanish after go-live. You get named contacts, UK-based response, and hands-on help whenever you need it. Escalation isn’t a form. It’s a phone call.
"SANA is not yet adaptable for our business. The system creates lots of double work and makes shipping difficult for our customers."
Gartner Peer Review 2024
"A poor aftersales after a good introduction conversation."
Reviewer, IT Function, Manufacturing Industry, 50M to 250M USD
"Symphony has transformed the way we do business online... we couldn’t be happier with the results."
Anthony O’Sullivan - Managing Director at Building Plastics Online
"The platform is flexible, reliable, and user-friendly... the growth we’ve experienced speaks for itself."
Mike Storey - Director at UK Flat Roofing
"We've seen significant growth across multiple branded websites through our partnership with Symphony."
Rod Burrows - Marketing Director at Tower Housewares
Symphony handles real B2B needs out of the box - without bolt-ons, dev queues or two-year replatform cycles. Our platform adapts to your logic, integrates cleanly with your stack, and delivers a support experience designed for scale.
Sana wasn’t built for the kind of B2B you’re running. Symphony was.
We’re not just another ecommerce platform. We’re your product partner, your integration engine and your long-term support team - all in one.
And see why B2B businesses are switching to Symphony for good.
