Tiger Feet’s Journey to B2B Success with Symphony Commerce

Customer Onboarding Issues

A cumbersome process for new customers to create accounts and start purchasing hindered conversions.

Low Conversion Rates

Poor site performance and usability discouraged visitors from completing purchases.

Slow Site Load Speeds

Performance issues negatively impacted the user experience and customer retention.

Costly and Time-Consuming Changes

Updating the website required expensive developer input, limiting responsiveness to business needs and seasonal marketing opportunities.

Backend Interface

The Sana Commerce backend was complex and inefficient for managing and editing a vast catalogue of over 50,000 products.

Enhanced B2B Features

A seamless process for new customers to register and begin shopping, integrated with Tiger Feet’s customer approval workflows. New customers are automatically assigned to the appropriate pricing tier, ensuring a tailored experience.

User-Friendly Design Tools

Self-service design capabilities enabled Tiger Feet to make quick and cost-effective changes without relying on developers.

Improved Performance

Optimised website load speeds ensured a smoother browsing experience for customers.

Intuitive Backend Experience

A simplified interface made managing and editing the extensive product catalogue more efficient.

Seamless Integration

A robust integration with Microsoft Navision synced product, stock, and price data while enabling two-way syncing for orders and customer information, streamlining operations.

• Greater control over website management, enabling quick adjustments to align with business priorities.

• Improved efficiency and reduced costs by eliminating reliance on developers for routine updates.

• Enhanced customer experience, with a smoother onboarding process and tailored pricing tiers driving engagement.