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Orchestrating an Online Revolution:
Tiger Feet, formerly BGC Wholesale, is a leading wholesaler for all things greeting, party, gifts, stationery, and events. Operating from nine warehouses across the UK and Ireland, Tiger Feet offers an extensive selection of over 50,000 products to its B2B customer base. However, as their business grew, they faced mounting challenges with their previous ecommerce platform, Sana Commerce. In August 2024, Tiger Feet transitioned to Symphony Commerce to enhance their online operations, improve efficiency, and better serve their customers.
Orchestrating an Online Revolution:
Tiger Feet, formerly BGC Wholesale, is a leading wholesaler for all things greeting, party, gifts, stationery, and events. Operating from nine warehouses across the UK and Ireland, Tiger Feet offers an extensive selection of over 50,000 products to its B2B customer base. However, as their business grew, they faced mounting challenges with their previous ecommerce platform, Sana Commerce. In August 2024, Tiger Feet transitioned to Symphony Commerce to enhance their online operations, improve efficiency, and better serve their customers.
As their business grew, they faced mounting challenges with their previous ecommerce platform, Sana Commerce.
Before migrating to Symphony Commerce, Tiger Feet encountered several significant obstacles in their online operations:
A cumbersome process for new customers to create accounts and start purchasing hindered conversions.
Poor site performance and usability discouraged visitors from completing purchases.
Performance issues negatively impacted the user experience and customer retention.
Updating the website required expensive developer input, limiting responsiveness to business needs and seasonal marketing opportunities.
The Sana Commerce backend was complex and inefficient for managing and editing a vast catalogue of over 50,000 products.
Customer Onboarding Issues
A cumbersome process for new customers to create accounts and start purchasing hindered conversions.
Low Conversion Rates
Poor site performance and usability discouraged visitors from completing purchases.
Slow Site Load Speeds
Performance issues negatively impacted the user experience and customer retention.
Costly and Time-Consuming Changes
Updating the website required expensive developer input, limiting responsiveness to business needs and seasonal marketing opportunities.
Backend Interface
The Sana Commerce backend was complex and inefficient for managing and editing a vast catalogue of over 50,000 products.
"Symphony Commerce has revolutionised how we operate online. The ability to manage our website independently, combined with the seamless integration with our internal systems, has been a game-changer."
Jon Fawcett - Head of E-Commerce at Tiger Feet
Key improvements included:
Key improvements included:
Tiger Feet partnered with Symphony Commerce to overcome these challenges and implement a more effective ecommerce solution.
A seamless process for new customers to register and begin shopping, integrated with Tiger Feet’s customer approval workflows. New customers are automatically assigned to the appropriate pricing tier, ensuring a tailored experience.
Self-service design capabilities enabled Tiger Feet to make quick and cost-effective changes without relying on developers.
Optimised website load speeds ensured a smoother browsing experience for customers.
A simplified interface made managing and editing the extensive product catalogue more efficient.
A robust integration with Microsoft Navision synced product, stock, and price data while enabling two-way syncing for orders and customer information, streamlining operations.
A seamless process for new customers to register and begin shopping, integrated with Tiger Feet’s customer approval workflows. New customers are automatically assigned to the appropriate pricing tier, ensuring a tailored experience.
A simplified interface made managing and editing the extensive product catalogue more efficient.
Self-service design capabilities enabled Tiger Feet to make quick and cost-effective changes without relying on developers.
A robust integration with Microsoft Navision synced product, stock, and price data while enabling two-way syncing for orders and customer information, streamlining operations.
Optimised website load speeds ensured a smoother browsing experience for customers.
"We're already seeing the benefits, and we're excited about what's to come."
Jon Fawcett - Head of E-Commerce at Tiger Feet
In August 2024, Tiger Feet transitioned to Symphony Commerce to enhance their online operations, improve efficiency, and better serve their customers.
Since implementing a digital commerce ecosystem from Symphony Commerce, Tiger Feet has experienced transformative changes:
Greater control over website management, enabling quick adjustments to align with business priorities.
Improved efficiency and reduced costs by eliminating reliance on developers for routine updates.
Enhanced customer experience, with a smoother onboarding process and tailored pricing tiers driving engagement.
Greater control over website management, enabling quick adjustments to align with business priorities.
Improved efficiency and reduced costs by eliminating reliance on developers for routine updates.
Enhanced customer experience, with a smoother onboarding process and tailored pricing tiers driving engagement.
Partnerships that power ecommerce without compromise.
