Desktop
Mobile
Desktop
Mobile
Case Study
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B2B
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Tiger Feet
The challenge
As their business grew, they faced mounting challenges with their previous ecommerce platform, Sana Commerce.
Customer Onboarding Issues
A cumbersome process for new customers to create accounts and start purchasing hindered conversions.
Low Conversion Rates
Poor site performance and usability discouraged visitors from completing purchases.
Slow Site Load Speeds
Performance issues negatively impacted the user experience and customer retention.
Costly and Time-Consuming Changes
Updating the website required expensive developer input, limiting responsiveness to business needs and seasonal marketing opportunities.
Backend Interface
The Sana Commerce backend was complex and inefficient for managing and editing a vast catalogue of over 50,000 products.
The solution
Tiger Feet partnered with Symphony Commerce to overcome these challenges and implement a more effective ecommerce solution.
Enhanced B2B Features
A seamless process for new customers to register and begin shopping, integrated with Tiger Feet’s customer approval workflows. New customers are automatically assigned to the appropriate pricing tier, ensuring a tailored experience.
User-Friendly Design Tools
Self-service design capabilities enabled Tiger Feet to make quick and cost-effective changes without relying on developers.
Improved Performance
Optimised website load speeds ensured a smoother browsing experience for customers.
Intuitive Backend Experience
A simplified interface made managing and editing the extensive product catalogue more efficient.
Seamless Integration
A robust integration with Microsoft Navision synced product, stock, and price data while enabling two-way syncing for orders and customer information, streamlining operations.
Jon Fawcett - Head of E-Commerce at Tiger Feet
The results / impact
In August 2024, Tiger Feet transitioned to Symphony Commerce to enhance their online operations, improve efficiency, and better serve their customers.
Greater control over website management, enabling quick adjustments to align with business priorities.
Improved efficiency and reduced costs by eliminating reliance on developers for routine updates.
Enhanced customer experience, with a smoother onboarding process and tailored pricing tiers driving engagement.
Partnerships that power ecommerce without compromise.
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