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B2B ecommerce is complex. Your platform should make it easier – not more expensive,
harder to upgrade, or dependent on a full-stack team to keep it afloat.
B2B ecommerce is complex. Your platform should make it easier – not more expensive, harder to upgrade, or dependent on a full-stack team to keep it afloat.
Adobe Commerce (formerly Magento) is a heavyweight in the digital experience world – but for growing B2B businesses, that weight can quickly become a drag.
Adobe Commerce (formerly Magento) is a heavyweight in the digital experience world – but for growing B2B businesses, that weight can quickly become a drag.
From expensive upgrades to vendor lock-in, many teams find that what looked like a powerful platform on paper becomes a costly suite of compromises in practice.
Symphony Commerce takes a different path.
We’re laser-focused on real-world B2B complexity – not the DXP upsell.
B2B ecommerce is what we do day in, day out. No Photoshopping required when it comes to showing our results!
A platform designed entirely for B2B – no B2C retrofitting required.
Real integration with ERP and CRM systems – no middleware patchwork.
UK-based support with names, not tickets – no delays or escalation spirals.
Rapid onboarding and faster upgrades – no need for a full-stack dev team.
Predictable pricing – no surprise costs for upgrades or maintenance.
ERP, CRM, and fulfilment integrations that actually work
A configurable foundation that adapts to your business, not the other way around
UK-based support you can reach without chasing
A platform designed entirely for B2B complexity
Side-by-side:
Feature | Symphony Commerce | Adobe Commerce / Magento |
Feature | Symphony Commerce | Adobe Commerce / Magento |
| B2B Core | Purpose-built for B2B from day one | B2C foundation – B2B layered in |
| Upgrade Process | Seamless, quick, handled by Symphony | Complex, time-consuming, and dev-heavy |
| Pricing Transparency | Fixed pricing, no surprises | GMV-based pricing with hidden costs for maintenance |
| Composable Flexibility | Open, best-of-breed friendly | Locked into Adobe’s wider suite of tools |
| Hosting Model | True SaaS with zero maintenance overhead | Not SaaS – needs dev resources and ongoing upkeep |
| Support | UK-based team, direct access, no delays | Global ticketing queues and slower escalation paths |
| B2B Core | Purpose-built for B2B from day one | B2C foundation – B2B layered in |
| Upgrade Process | Seamless, quick, handled by Symphony | Complex, time-consuming, and dev-heavy |
| Pricing Transparency | Fixed pricing, no surprises | GMV-based pricing with hidden costs for maintenance |
| Composable Flexibility | Open, best-of-breed friendly | Locked into Adobe’s wider suite of tools |
| Hosting Model | True SaaS with zero maintenance overhead | Not SaaS – needs dev resources and ongoing upkeep |
| Support | UK-based team, direct access, no delays | Global ticketing queues and slower escalation paths |
Quoting, multi-user account roles, customer-specific pricing – all ready out of the box.
Built to fit your tech stack – not fight against it.
Your team can make changes fast – no queueing behind your dev agency.
No bolt-ons. Just fast, accurate stock syncing across warehouses and regions.
Search, cross-sell, personalisation and more – all native.
Seamless integration with
When your platform needs urgent attention, chasing down slow ticket responses isn't good enough.
Sana users have reported consistent issues with poor documentation, long response times, and disconnected aftercare.
At Symphony, support doesn’t vanish after go-live. You get named contacts, UK-based response, and hands-on help whenever you need it. Escalation isn’t a form. It’s a phone call.
"Upgrades can prove challenging for existing customers... Adobe’s cloud offerings are not true SaaS and require a full-stack development team to manage."
Gartner Magic Quadrant for Digital Commerce, 2024
"Its focus on integrating Adobe Commerce with its broader product suite… may not appeal to current users or prospects composing from best-of-breed solutions."
Gartner Magic Quadrant for Digital Commerce, 2024
"Symphony has transformed the way we do business online... we couldn’t be happier with the results."
Anthony O’Sullivan - Managing Director at Building Plastics Online
"The platform is flexible, reliable, and user-friendly... the growth we’ve experienced speaks for itself."
Mike Storey - Director at UK Flat Roofing
"We've seen significant growth across multiple branded websites through our partnership with Symphony."
Rod Burrows - Marketing Director at Tower Housewares
Symphony handles real B2B needs out of the box - without bolt-ons, dev queues or two-year replatform cycles. Our platform adapts to your logic, integrates cleanly with your stack, and delivers a support experience designed for scale.
Adobe Commerce / Magento can be powerful – if you’re a global enterprise with millions to spend and teams to manage every integration, upgrade, and product.
But if you're looking for a focused B2B engine, built to integrate with your existing stack, Symphony gives you all the functionality you need – without the cost, complexity, or compromise.
And find out why smart B2B teams are moving to Symphony.
